P&G ALLDAYS - BODYGUARDS 2 - Mambo Italiano
917
portfolio_page-template-default,single,single-portfolio_page,postid-917,qode-quick-links-1.0,ajax_fade,page_not_loaded,,qode-title-hidden,paspartu_enabled,qode_grid_1300,qode-content-sidebar-responsive,qode-theme-ver-10.1.1,wpb-js-composer js-comp-ver-5.2.1,vc_responsive
Print page

P&G ALLDAYS – BODYGUARDS 2

ALLDAYS WE – TV Commercial – Agency LEO BURNETT Milan

The film is part of a series of commercials for the P&G Alldays brand now named ALWAYS and a global leader in Feminine Care, aired from 2005 to 2012.

 

The usual informative-demo approach has been replaced by a more fashion/comedy approach which has renewed the perception of the brand. The entire project has been acknowledged as a case history of success.

 

(Creative direction, creativity, film direction)

Date

February 22, 2016

Category
Film